How often should you be releasing new music on streaming platforms such as Spotify? 

Indie artists who want to grow a fanbase should release new music at a minimum of once every two months, and a maximum of once a week. The more frequently and consistently an artist releases quality music, the faster they will grow.

 

I know, that probably sounds like a lot, but in our day of short attention-spans and the insatiable craving for something "new", dropping a high quantity of quality music is key to growth.

In the words of Russ, an independent Hip Hop artist who absolutely blew up all on his own...

"I put out a song a week for 2 and a half years...it's a volume game." 

- Russ, Platinum Indie Hip Hop Artist

Of course, you don't have to go Platinum and bring in upwards of $100,000 a week from your music distributor alone to be successful.

In fact, you can be successful and make $100,000 a year with 1,000 true fans. 

If you want to see the blueprint for achieving this, then grab my free fan-funnel formula guide below.

Turn Followers Into Fans On Autopilot

Just enter your email address below so I can send you this free guide on how to turn your followers into fans, and fans into profit.


Alrightn, now let's take a deeper dive into how often you should be releasing new music...

How often should You release New Music?

Release new music as often as you can. All of the experts say it's best to release at least 1 new single every 1-8 weeks. Just how frequently you release new music depends on what is sustainable for you.

If you're not able to consistently release quality music every week, then opt for releasing a new single every other month. That's only 6 songs a year. 

Alternatively, you could build up a stockpile of good songs before you start to release.

Russ, who I mentioned earlier, said that he had built up a backlog of 25 finished songs before he started releasing new music. That way, he had "half a year" worth of content according to his release plan. 

Additionally, it's not enough to just release new music. It's important to promote the release through various channels such as social media and streaming platforms to reach as many people as possible.

The Math: Why Releasing A LOT Of Music Makes The Most Sense

Let's say you wanted to make $1,000 a month from streaming. This is fairly reasonable goal for an indie artist, and with this number, you should be able to generated a decent amount of income from other means, such as merch, or a fanclub hosted with Patreon or Podia. 

Here's how the math breaks down in terms of streams:

You need roughly 250,000 streams a month to make $1,000 a month

If you only had 20 songs published on Spotify, then you would need each song to generate 417 streams a day per song. That's a tall task. 

Now let's say you had 100 songs on Spotify, now you only need 83 streams a day per song. That's more manageable.

Now let's say you had 300 songs on Spotify. With that number, you'd only need 28 streams a day per song. Very manageable.  

To Earn $1,000 A Month From Spotify Streams

Songs On Spotify

Streams Needed Mon/Song

Streams Needed Day/Song

20

12,500

417

100

2,500

83

300

833

28

If you want to know how I'm getting these numbers, I'm basing them off of how much Spotify pays per stream. You can see this data in my article here.

It seems to be the sweet spot is right around 100 songs. 

If you can release 100 songs in a consistent fashion, and promote each song as you release it...provided your music is good, you should be in striking distance of a full-time income, if not better. 

This was about the case for Russ as well. He released free music for years, and had dropped around 100 songs before releasing his "debut" album for sale, which ended up going platinum. 

Not saying that will happen for you! But you should be able to generate a good $1,000 to $4,000 a month, minimum, provided you're also promoting your music, building an email list, and building out your offers (merch, fan club, etc.)

Again, if you want to learn more about this blueprint, grab my free guide below. 

Turn Followers Into Fans On Autopilot

Just enter your email address below so I can send you this free guide on how to turn your followers into fans, and fans into profit.


There are several other benefits to regularly releasing new music...

Momentum: 

Releasing new music on a regular schedule helps to establish a consistent presence and momentum for an artist, which will increase your visibility and attract new fans.

Keeping the fanbase engaged:

Consistently releasing new music keeps the your existing fanbase engaged and invested in your music.

Fans are more likely to follow an artist who is actively releasing new content, and they're less likely to forget about you.

Staying relevant:

In today's fast-paced music industry, releasing new music regularly helps artists stay relevant and top-of-mind among fans and industry professionals.

Creativity:

Releasing music frequently can help you to stay creative, as you are forced to be prolific and come up with new ideas, concepts, and styles of music.

Get Your Songs On Spotify Playlists

Click below to download my free guide covering a simple formula you can follow to get your songs on Spotify playlists and explode your streams without spending a dime! 

The FASTEST Way To Grow: "Russ" Method For Massive Growth

I've talked quite a bit about Russ so far, but that's because he is a wildly successful example of the power of posting both quality and quantity when it comes to music, consistently. 

Here's how he describes his strategy...

"People are not trying to hear an album from someone they don't know. But people are always dying to click on the first song. So I was like, 'Cool, I'm going to drop 1 song albums every week.'"

- Russ, Platinum Indie Hip Hop Artist

The Russ Strategy:

  1. Release 1 quality song a week
  2. Promote the song on social media with at lease one video (Reel, TikTok, YouTube short) of you singing along to the song
  3. Repeat UNTIL success

Here's the thing, Russ didn't go viral. 

He built momentum with each new release. Each new release slowly but surely built his audience until he hit a tipping point. 

Don't aim for viral. Aim for consistent, predictable, growth. 

You don't have to release one song (a single) a week like Russ did, but you do want to commit to consistent publishing calendar, which is likely a little bit more accelerated than you're comfortable with. 

He also promoted his music be doing one selfie video a week of himself singing along to the song he just dropped. 

Very low production value, just a simple behind-the-scenes video, but helped to build a relationship with his fans. 

Keep sticking with this strategy, keep experimenting, and you'll get better with time.

How Many Songs Should You Drop A Year?

With this in mind, how many songs should you drop a year? 6-50 songs per year. 6 is the bare minimum for growth, and 50 is about the maximum you can do without a team to help you promote. 

Remember, it's important to space out the release of the songs to keep the fans interested, excited, and momentum building. You'll train your fans to look forward to the upcoming releases.

Ultimately, the best number of songs to release in a year will vary depending on your goals and resources. It's important to find a balance that works for you and your fanbase.

Should You Release Albums Or Singles?

lunatics record

But what about albums? So far I've only talked about releasing singles. 

It's a good idea to release an album after you've built-up a sizable fanbase. Singles are for growing a fanbase, and albums are for monetizing that fanbase. 

This is because new listeners aren't likely to listen to full album from an artist they don't know. 

Fans, on the other hand, absolutely love albums. 

Albums are also far more monetizable, as you can make a bigger deal about their release.

It's easier to get media to promote your album release than a single, and you can more easily sell physical CDs, Vinyls, or even Tape Cassettes, as people aren't going to be buying singles in physical form.   

For my complete guide to whether you should be releasing singles or albums, check out my article here. 

Is it possible to release too much music?

Yes, it is possible to release too much music. While releasing new music regularly is a good strategy for keeping your fanbase engaged and growing, releasing too much music in a short period of time can have negative effects.

Releasing too much music too quickly can dilute the impact of individual releases and make it harder for fans to keep up. This can result in less interest in each release, and make it harder for fans to fully engage with and appreciate the music.

Also, releasing too much music can be overwhelming for you the artist, as you may not have enough time to properly promote each release, or keep up with your publishing schedule.

It's important for an artist to find the right balance between releasing enough music to keep the fanbase engaged and not overwhelming them with too many releases.

In conclusion, publish as frequently as you can consistently keep up with.

How To Trigger The Spotify Algorithm To Explode Your Streams

In order for Spotify to promote your music for you, the algorithm first wants to see that your music if performing well on its own.

One of the best indicators that your music is performing well is that is being added to playlists. 

So if you want to trigger the algorithm so that your music gets added to algorithmic and editorial playlists, then you need to get your music onto more user-created playlists first.

In fact, I've discovered a system that has helped me to get my songs on Spotify Playlists without having to spend a dime. 

grow spotify streams

By getting your music on user-created playlists on Spotify, you can start to rapidly grow your streams, and even trigger the Spotify algorithm so that Spotify itself starts to show your music to more people. 

If you want to learn my simple approach to getting your music on Spotify playlists for free...

Then just grab my free guide below!

Get Your Songs On Spotify Playlists

Click below to download my free guide covering a simple formula you can follow to get your songs on Spotify playlists and explode your streams without spending a dime! 

My Favorite Tools & Resources For Growing A Fanbase Online

DistroKid - Best Digital Distributor For Musicians

I've tried out and explored a several different music distributors, but haven't found any as good as DistroKid. DistroKid is designed to help indie artists succeed with its' affordable pricing plans that allow you to upload unlimited music to streaming platforms and digital stores. 

ConvertKit - Best Email Marketing Tool For Musicians

Better than social media followers or even Spotify followers are email list subscribers. Email list subscribers are an audience of fans that you own and control (social media platforms can't take them away from you). Plus, these are fans that are engaged, and far more likely to buy from you, or join your membership. You will need an email autoresponder tool to get started with email marketing, and ConvertKit is the best one I've found for musicians.
spotify growth course

Discover How To Generate Your First $1,000 A Month From Spotify In Just 30 Minutes A Day

This is my complete course walking you through how to get your music on Spotify playlists so that you can hack the algorithm and explode your Spotify streams. 
merch for music artists

Best Print-On-Demand Merch Provider

One of the best ways to monetize your fanbase is to offer them merch, but it can be expensive to buy a bunch of merch items in bulk that you're not even sure will sell. The solution is print-on-demand or what is otherwise known as "dropshipping". All you do is list merch items on your site that you design through Printful, and then Printful will handle the creation and shipping of your products. It's that simple! I've been using Printful for years, and love them.
podia for musicians

Podia - Best All-In-One Membership Platform

Another fantastic, and often overlooked, method for monetizing your fanbase is to offer courses to your fans. You could teach on how to play a specific instrument, how to write lyrics, or anything related to music or other skills you've developed. Podia is a course platform that will allow you to host your courses and receive payments. 

Not only that, but Podia also has email marketing built in, and can even allow you create your own membership (like Patreon) to collect on-going payments from your fans. 

Another awesome perk of Podia is that it allow you to charge for live online events, so if you wanted to host a virtual concert or listening party, you can use Podia to collect payments from your fans and grant them access to your live event.  

Reagan Ramm


Hi! I'm Reagan, and I've been writing, recording, and mixing music since 2011, and got a degree in audio engineering in 2019 from Unity Gain Recording Institute. I also work full-time in Digital Marketing and Entrepreneurship, and am striving to help fellow musicians and producers improve their art and make a living doing the work they love.

- Reagan Ramm


Tags

Career, Spotify


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